Load Factor

Pricing

What it costs to publish with us

Every price we charge is on this page. One annual band, two monthly bands billed quarterly, a single piece you can buy once, and under them everything else we sell: the free profile, the programme for primes and buyers, the research, the API and display. No set-up fee, no per-piece charge inside a band, and nothing sold separately for placement.

In every band

Verified by the year, the rest by the quarter

  • Your Verified profile in the supplier directory, written and kept by us
  • Every announcement you publish, as you published it, in the title's live flow
  • Tracked links, enquiries routed to you, and the weekly referral report
  • Your announcements in the segment briefs, and the reshare kit
  • Your written approval before a piece runs
  • Labelled partner content on every surface it appears on

$3,000

a year for a Verified profile

$750

for one piece, once

The bands

One annual band, two monthly bands billed quarterly, and one piece you can buy once.

Every band carries your Verified profile, every announcement you publish, the tracked links and the weekly referral report. Channel and Studio add a channel on the titles and pieces produced from your people; Studio adds the webinar and the podcast.

  • Verified

    Your company's profile in the supplier directory, kept by us, with every announcement you publish.

    $3,000a year, billed up front

    Start with Verified
    • A Verified profile: your overview, products, documents, people and locations, written by us from your own material and kept current, carrying the Verified mark, and listed in up to ten category buyer's guides
    • Every announcement you publish, reproduced under your licence on your profile and in the title's live flow the hour it clears, and included in the segment briefs
    • Tracked links, enquiries routed to you, and a weekly referral report naming the organisations that read you, with the raw log open to you
    • The reshare kit for every announcement, and your leads by email and webhook into your CRM
  • Channel

    A channel on one title, with pieces we produce from your people.

    $5,000a month, billed quarterly

    Start with Channel
    • Everything in Verified, and a channel page and channel card on one title, with the channel's own feed
    • Two pieces a month produced from short interviews with named people at your company, by link, pre-filled with what we already hold on you; edited and sourced by us, approved by you in writing before they run, and delivered to you for your own site
    • One partner slot a month in a segment brief, the AI-answer check every month against your own question set, and native sync into HubSpot or Salesforce
    • The onboarding fortnight: your AI-answer baseline, what the record holds on you and the accounts you name, and the interview roster
  • Studio

    The channel on every title we publish and on the front page, with the webinar and the podcast.

    $9,000a month, billed quarterly

    Start with Studio
    • Everything in Channel, on every title, on each new title from the day it opens, and the channel card on the front page
    • Four produced pieces a month instead of two
    • A webinar a quarter, done for you: the subject, the landing page, registration, promotion to the segment lists, hosting, the recording, the on-demand page, the clips, and every registrant routed to you
    • A podcast episode a month from the same recordings, and a private weekly read of the public record for the accounts you name, with the source on every row, delivered into your CRM
  • Custom

    Work none of the three bands describes.

    Quotedin writing, before anything is published

    Ask for a quote
    • More than four produced pieces a month
    • A partner programme, run under the partner rules and named as yours
    • A title that does not exist yet, outreach on your behalf, or the software that reads the public record installed in your own environment

Refusable. In writing, with the rule it failed, and the money returned.

Labelled. First line of the piece, on every list, on every feed that carries it, in the markup.

One piece, $750, once, per piece. One announcement or one piece written by a named person at your company, on one title, in the title's live flow. Read by a person before it runs. No channel, no subscription, and the money returned if it is refused.

Places on each title

Three channels per title.

A Channel takes one place on one title and a Studio channel one place on each. Across the titles, nine channels run at once, three more with each title we open; Verified profiles take no place. Checked 18 August 2026.

What each band includes

The bands, side by side.

IncludedVerified$3,000 a yearChannel$5,000 a monthStudio$9,000 a monthCustomQuoted
Your profile
Verified profile, written and kept by usYesYesYesYes
Category buyer's guidesUp to tenUp to tenUp to tenAs quoted
Segment briefsYour announcementsYour announcements, and a partner slot a monthYour announcements, and a partner slot a monthAs quoted
Pieces
Announcement piecesAs many as you publishAs many as you publishAs many as you publishAs quoted
Produced pieces, from interviewsTwo a monthFour a monthMore than four a month
Approval in writing before a piece runsYesYesYesYes
Delivered as a file for your own siteYesYesYes
Webinar, done for youOne a quarterAs quoted
Podcast episodeOne a monthAs quoted
Where it appears
Channel page and channel cardOne titleEvery title, and the front pageAs quoted
The title's live flow, and your channel's feedOne titleOne titleEvery titleAs quoted
Reads
The referral report, naming organisationsWeeklyWeeklyWeeklyWeekly
The AI-answer checkMonthlyMonthlyMonthly
The record read, for the accounts you nameWeeklyAs quoted
Into your systems
Leads and referrals into your CRMEmail and webhookHubSpot or Salesforce, nativeHubSpot or Salesforce, nativeTwo-way account matching
The reshare kit for every pieceYesYesYesYes
Set-up
The onboarding fortnightYour profile, checked with youYesYesYes
Set-up feeNoneNoneNoneNone

Everything we sell

Five buyers, one price list.

Nineteen things, from the free profile to the API, for suppliers, for the primes and buyers who source from them, for the people who need to know what the industry thinks, for your own systems, and for advertisers. The record is not on the list and never will be.

For suppliers

Companies that sell into aerospace and defense

The ladder from the free profile to the studio. The three bands are the middle of it; the free tiers under them are how the directory is built, and the single piece is for a company with one thing to say.

  • Listed

    Free

    A profile built by us from the public record and the registers, above a floor of three sourced facts, labelled unclaimed, with a claim button and a correction route on the page.

  • Claimed

    Free

    You confirm the facts, add your mark, a descriptor and your contacts; the profile is marked claimed, and you may send announcements through the public gate.

  • Verified

    $3,000a year, billed up front

    The profile written and kept by us under the Verified mark, every announcement you publish, the category guides, the segment briefs, tracked links, enquiry routing, the weekly referral report and the reshare kit.

  • Channel

    $5,000a month, billed quarterly

    Verified, and a channel on one title with two produced pieces a month under a named byline, a partner slot a month in a segment brief, the AI-answer check, and native CRM sync.

  • Studio

    $9,000a month, billed quarterly

    Channel on every title and the front page, four pieces a month, a webinar a quarter done for you, a podcast episode a month, and the private weekly record read for the accounts you name.

  • One piece

    $750once, per piece

    One announcement or one piece by a named person at your company, on one title, in the title's live flow, with no channel and no subscription.

  • Custom

    Quotedin writing, before anything is published

    More than four pieces a month, a partner programme under your name, a title that does not exist yet, or the software that reads the public record installed in your own environment.

For primes, OEMs and buyers

Supplier development, procurement, MRO and operator engineering

The demand side searches for nothing and pays for a programme. Every search is routed through the same log the suppliers see, so a supplier knows what reached them and from where.

  • The sourcing assistant

    Free

    Ask the verified graph in plain words: AS9100 machine shops in Ohio with a DoD award in the last year and a TSO. Introductions and RFQ requests go to the suppliers you pick, screened and logged.

  • Programme

    From $25,000a year

    A named programme page, a title sponsorship, a quarterly supplier showcase or webinar, first look at the record read, your account list matched two ways to the graph, and the API included. Never a place in the record.

Intelligence

Marketing, strategy, corporate development, investors

Primary research on a verified panel of aerospace practitioners, run in conversation, interpreted and signed by the editor, with the method, the n and the dates on every result. Nothing here buys anything in the record.

  • Pulse polls

    Freesponsorship $1,500 a poll

    Short conversational polls of the practitioner panel, run in the segment briefs and published with the brief. A sponsor names the question and is named on the result.

  • Syndicated benchmarks

    $2,500 to $5,000a report

    State-of reports by segment: avionics buying, MRO capacity and lead times, uncrewed supplier selection. The headline findings are published; the data tables are sold.

  • Custom studies

    From $15,000a study

    Message tests, category perception, buying criteria, win-loss and customer-experience studies on your own accounts: designed with you, fielded on the panel by conversation, interpreted and signed by the editor.

  • Category trackers

    $12,000a year

    Brand and consideration tracking in your category, in quarterly waves, against the competitors you name.

  • Expert calls

    $600 to $1,200an hour

    A verified practitioner on a compliance-screened call, booked through the platform; the expert keeps most of the fee. Reference reads on a named supplier, anonymous and in aggregate, on the same terms.

Data and integration

Your own systems, and your own AI

Every layer through an API and an MCP server, so you use Load Factor inside your own tools and your own assistants, not on our site. The API returns nothing the site would not publish.

  • API and MCP, the Data plan

    From $1,500a month, included in Programme

    The company graph with its sources, the categories, the record and its feeds, aggregated intent by category, research tables and expert booking, as REST and as MCP tools your assistants call directly. Keyed, metered, versioned, with the same provenance fields the site prints.

  • Intent and research feeds

    Quotedas add-ons to the Data plan

    Segment-level intent from profile views, category browses and sourcing queries, and the research data tables, as feeds into your own systems.

  • CRM sync

    By band

    Leads, identified organisations, record events on the accounts you name and your published pieces as campaign objects, into HubSpot, Salesforce, Dynamics, Zapier and webhooks; your account list and your outcomes back in. Email and webhook on Verified, native sync on Channel and Studio, two-way matching on Programme and the Data plan.

  • Licensing and bulk export

    Quoted

    The record and the graph as a dataset, under licence, for analysts, banks and press. Academic and press access with attribution is free.

Advertising

Companies that want the readers, not the pieces

Display in the segment briefs and on the category buyer's guides, labelled, and never on the record or a title's feed.

  • Display

    Quoteda month

    Banners in the segment briefs and on the category buyer's guides, labelled as advertising, with the sends and the impressions reported to you weekly.

Ask for a written quote

Anything quoted comes back as a written scope and a price before work starts. Every price on this page holds for the term it names.

The terms

What we commit to, and how it is billed.

The first two weeks

On Channel and Studio the first two weeks are set-up, inside the first quarter's fee: your Verified profile written from your own material and checked with you, your AI-answer baseline against the competitors you name, what the record holds on your company and the accounts you name over the last thirty days, the people who will answer and the first quarter's subjects, and your channel page, the licence and the approval route. On Verified the set-up is the profile, the licence and where your leads are routed.

Billing and notice

Verified is billed for the year, up front. Channel and Studio are a quarterly commitment, first quarter invoiced at signature. Thirty days' notice ends a subscription at the close of its term. A single piece is paid before it runs and refunded if it is refused. A refused piece inside a subscription does not count against the month, and you may send another. Everything on the price list under the bands is invoiced as its line says: a study or a report before it is delivered, a call after it is held, a plan by the month.

What we commit to

A decision on every piece you send within five business days, and publication the day it clears after your approval. A produced piece in your hands for approval within ten business days of the interview. The referral report every week, with the raw log open to you. One business day on your email. A named escalation path with a phone number, in the proposal. Every piece is labelled partner content on every surface it appears on.

Work beyond the bands

More than four produced pieces a month, a programme under your name, a title that does not exist yet, outreach on your behalf, or our reading of the public record installed in your own environment. You get a written scope and a price before work starts.

Who we sell to

Aerospace and defense technology companies at five to a hundred and fifty million dollars in revenue. We do not sell a channel to document authoring companies, safety training consultancies or safety and quality management system vendors, the sector the editor's group works in. The editor holds a marketing role at an aviation software group and edits the titles alongside it; scope exclusions that follow from that are agreed in writing before a subscription starts and go in the proposal. His record is on his page.

Questions

The questions buyers ask about the price.

Are there other costs?

No. No set-up fee, no per-piece charge inside a band, and nothing sold separately for placement. Work beyond the bands is quoted in writing before it starts.

Do you discount?

No. There are no discounts, only smaller scopes, and Verified is the smaller scope.

How is it billed?

Verified for the year, up front. Channel and Studio quarterly, the first quarter at signature. Thirty days' notice ends a subscription at the close of its term.

What happens if you refuse a piece?

You get the rule it failed, in writing. A refused piece inside a subscription does not count against the month and you may send another; a refused single piece is refunded.

Which band should we buy?

Read the title you would sit on first; its front shows what it has published and at what rate. If your people will answer a short interview by link, Channel; if you sell across the industry, Studio; if you want the profile, your announcements and the referral report and nobody's time but the person who sends the link, Verified. Send us a link to something your company has published and the reply says which band fits.

What does the Verified mark mean?

That your profile is written and kept by us from your own material, that every fact on it carries a source, and that you have confirmed it. It says that about the profile. About your company's entries in the record it says nothing at all: those are edited on their own terms, and the tests are on the standard.

We are a prime, or a buyer. What do we pay?

Nothing to search. The sourcing assistant answers a plain question over the verified graph and routes your introduction or RFQ to the suppliers you pick. A Programme, from the figure on the price list, buys a named programme page, a title sponsorship, a quarterly showcase or webinar, first look at the record read and the API, and never a place in the record.

Can we use this inside our own systems?

Yes. Every band delivers your leads into your CRM, by email and webhook on Verified and by native sync on Channel and Studio. The Data plan opens the graph, the record, the categories, aggregated intent and the research tables through an API and an MCP server your own assistants call, and it is included in a Programme.

Who edits it?

Reuben Mann, who edits the titles and writes the stories on each. He holds a marketing role at an aviation software group alongside it, and scope exclusions that follow from that go in the proposal.

Send us a link to something your company has published.

The reply says what a channel would carry for your company and which band fits. A decision on the piece itself within five business days.