Publish with us
When not to buy this
A channel is your company's expertise, produced by us, approved by you, published on one of our titles. These are the cases where that is the wrong purchase, the ones where the right move is one piece and then waiting, and the one where hiring your own person is the better decision.
Six cases
Nobody at your company will sit for an interview
A produced piece starts as a short interview with a named person at your company, by link, ten to fifteen minutes. If your engineers, programme leads and sales directors will not give that a month, the Channel and Studio bands have nothing to produce.
Buy Verified, which keeps your profile, reproduces what your company has already published and counts what reached you, and needs nobody's time but the person who sends the link. Or buy one piece your company has already written.
Nobody at your company will approve a piece within a week
Nothing runs until your company has approved it in writing, and your approval is your company's decision that the piece is cleared for release. If approvals at your company take a month, produced pieces sit in approval and the subscription pays for a queue.
Name the person who approves before you sign, the way we name the people we interview. If you cannot name that person, wait.
You have not read the title you would sit on
Each title's front shows what it has published and how many entries it carries, and a channel is a place on that page. Read it first.
Send us one piece and see where it lands. Subscribe when the title is one you would defend to your own executive team.
What you want is coverage
A channel is a labelled place for your own words on the title and in its live flow. The record is edited on its own terms and is not for sale.
You need meetings this quarter
A channel publishes. It does not write to your prospects, book calls or send anything on your behalf. On Studio we read the public record every week for the accounts you name and send you what happened at each, with the source, into your CRM; what you do with it is yours.
Outbound run for you is custom work, quoted in writing, with an export sign-off before every send. Ask, and we will say whether it is worth doing before we quote it.
Your company is in the compliance sector
We do not sell a channel to document authoring companies, safety training consultancies or safety and quality management system vendors, the sector the editor's group works in.
When hiring someone beats buying a channel
The two go together: the hire runs the building, and the channel is what the hire's month does not have room to write.
Hire your own person when
- You have a horizon of two years or more. The work will outlast any single programme, and the position will survive two budget cycles.
- You have a marketing team for the person to join. A team that exists today, with people in it.
- You have someone who can manage them. A marketing hire with nobody senior to set priorities, defend the budget and check the work fails slowly and expensively.
- You need someone in the building all week. Trade shows, the website, the sales deck, the proposal due Friday. A channel produces published pieces from two interviews a month and it does none of that.
A channel gives
- An interview by link, ten to fifteen minutes of your person's time, edited by an editor who has run marketing inside this industry.
- Publication on a title whose readers are your buyers.
- The referral report every week, the AI-answer check every month and, on Studio, a weekly read of the public record for the accounts you name.
- A quarter's notice to stop, which is a smaller mistake than a bad senior hire.
If nothing above ruled you out, send us a link.
The reply says what a channel would carry for your company and which band fits. A decision on the piece itself within five business days.